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clyne
Concierge
Brand Guidelines · v2 (2026)

The Clyne Health
design system.

A working reference for color, typography, motion, components, and our voice. Replaces the legacy "Liquid Glass" system with an AI-native, editorial language built on Geist + ink + teal.

01 — Principles

AI-first, not AI-as-feature

Clyne Concierge is the front door. Every surface should treat the chat as a primary action — not a chip in the corner. The homepage opens with a prompt, not a hero photo.

Editorial confidence over SaaS slickness

We borrow from print: hairline rules, mono labels, large medium-weight headlines, italic accent words. We do not borrow from health-tech blue gradients.

Receipts, not promises

Real numbers, real quotes, real sources. Every claim should be traceable to a study, an exit survey, or a model card.

02 — Logo

The Clyne wordmark is set in Geist Medium with -0.055em tracking. Maintain clear space equal to the height of the “c”.

clyne
clyne

03 — Color

Teal anchors the brand. Ink, paper, bone, and dark form the structural canvas. Amber and ember are reserved for clinical status only.

#2FA4A0

Teal

Primary — CTAs, accents, links

#1F7A77

Teal Deep

Hover states, gradient ends

#D4EBE9

Teal Soft

Subtle teal backgrounds

#EAF4F3

Teal Mist

Pill backgrounds, highlights

#0B1010

Ink

Primary text, dark UI

#FFFFFF

Paper

Primary backgrounds, cards

#F6F3EE

Bone

Warm alternating section bg

#EDE8DF

Sand

Secondary warm surface

#0A0E0E

Dark

Dashboard / dark mode background

#0F1515

Dark Panel

Dark surface for panels

#D4A84B

Amber

Status accent — low/warning

#E56B4B

Ember

Status accent — high/alert

Configurable accent palette

Default is Clyne teal. The system supports five secondary accents for product campaigns and marketing surfaces.

Clyne teal
#2FA4A0
Deep jade
#0F6E6A
Electric mint
#3DE0B5
Cobalt
#3E6CF5
Ultraviolet
#8B5CF6
Ember
#E56B4B
Ink
#0B1010

04 — Typography

Geist is our display + body face. Geist Mono handles all eyebrows, labels, KPIs, and metadata. We never mix in another typeface.

Typeface

Geist

Light italic · Regular · Medium · Semibold

Display56–104px

Medium 500 · tracking -0.04em

H148–80px

Medium 500 · tracking -0.04em

H232–48px

Medium 500 · tracking -0.03em

H320–28px

Medium 500 · tracking -0.025em

Body LG17–19px

Regular 400 · tracking -0.005em

Body14–16px

Regular 400 · tracking -0.005em

Mono Label10–11px

Mono 500 · tracking 0.14em

05 — Component patterns

The vocabulary we build pages from.

Display headline

Geist Medium, italic-light accent word in teal.

Mono label / eyebrow

Geist Mono 10–11px, tracking 0.14em, uppercase.

Pill

Rounded-full, mono label inside. Tones: line / teal / solid / dark.

Section card

Solid surface (paper or dark-panel) with hairline border. No glass on white.

Concierge card

Ink/teal flagship card with concierge message preview side.

Departures board (How It Works)

Split-flap countdown + airline-row schedule.

Comparison wall (Compare)

Pinned compare cards with the legacy-vs-Clyne contrast strip.

Tool action card (chat)

Inline product / lab / plan card that opens in the split-screen preview.

Dashboard panel

Solid surface, mono label header, tracking-tight values, sparkline at bottom.

06 — Voice & tone

WORDS WE USE

Treatment, plan, provider, member, dose, check-in, response, progress, qualify, personalized, prescribed, fulfilled, eligible, side effects, titration, escalation.

WORDS TO AVOID

Magic, miracle, easy, guaranteed, weight-loss hack, fat burner, cure, anti-aging, boost (clinical), patient (in marketing — prefer “member”), drug.

Questions about the brand?

Reach out for brand assets, co-marketing, or press resources.

Contact us